Bulk SMS is the easiest, efficient and effective way of reaching large audience. A good example is sending message to your entire client notifying them about a new service you have launched or new stock arrival. With over 3.5 billion smart users worldwide bulk SMS It is the cheapest way to target mass audience as a marketing and communication tool. There are several benefits of using Bulk SMS for your business.
Advantages of Bulk SMS
SMS account up to 99% read rate: SMS messages are short and boost a 99% read rate. Open rate for SMS has been reported to be as high as 99% compared to other modes. People open nearly every message they receive but many choose to delete a marketing email even without opening it.
Instant impact: SMS takes less than 7 seconds to reach intended recipient unlike emails which may take days to be delivered.
SMS is reliable: with the highest read rate SMS is dependable platform to use when sending important information, making it ideal for businesses to communicate critical and time-sensitive information.
Cost effective: Bulk SMS providers like Webcom (K) Limited offer SMS at affordable rates from Ksh 0.5. This is affordable comparing to other methods of marketing such as TV, Radio or printing brochures.
Privacy of the recipient: With SMS you don’t have to visit you client to deliver message.
Easy and direct message: SMS have only 160 characters forcing the sender to be brief and therefore, making it easier for the recipient to understand.
Customizable campaigns: With bulk SMS you can group your recipient and therefore, personalizing your marketing campaign. It is also quick and easy to set templates and customize an SMS each time you send out.
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